More reach for your events using Periscope broadcasting

Persiscope could herald the start of a new era in online broadcasting. Where You Tube is unrivaled for on demand video, Persicope seems to have the recipe right for live video. And this is what we need to amplify our events and brand activations to a broad audience.

Since it was bought by Twitter, really good work has been done to integrate the two platforms. Once your broadcast is going through Periscope, and you can use practically any smartphone device to broadcast with - it's really simple to hit the Tweet button and get the broadcast live directly in your Twitter feed. It's then just a matter of boosting your live video Tweet to the audience want using Twitter ads.

The challenge for many brands is that the handheld, single device broadcast doesn;t produce a professional finish to the broadcast. While this is OK for more grungy brands, you need more production value for other brands. Enter Periscope Pro. Newly released, the Pro upgrade allows you to take an streaming video input from an professional vision mixing suite such as Wirecast or Teradek, meaning the sky is the limit to the production value you can deliver through Periscope.

Brand in Motion recently completed a 2 camera vision mixed broadcast for the AB Inbev brand Liberado. Using two smartphones connected to the Wirecast vision mixer using a VPN, the phones were able to broadcast from anywhere provided they had a data connection. The vision mixing suite was able to cut between the two feeds and apply branded graphical overlays to the broadcast.