Enel

When Enel Energy SA launched their retail solar power offering, they knew that digital was going to play a key role in the communications plan. They turned to us to deploy a phased roll-out of digital communications starting with Google Search and evolving into a full 360 degree digital always-on campaign, including all Social platforms, display banners, digital PR, influencer management and website content.

Lead Generation Magic

Key to success was always going to be generating leads for the sales team, but we knew that content was going to be important for driving awareness and consideration before consumers would actually go through for a quotation. We deployed a mix of renewable energy 'magazine' style content with consideration driving product information and sales messaging.

In less than 8 months, we established an engaging digital presence with a monthly engaged audience of over 16 000 highly targeted people and an average monthly reach of over 440 000 people. Most importantly we delivered over 2000 leads for the sales team to work on, and using innovative ad units and targeting, significantly exceeding the last quarter forecast for 2016 by over 300%!

P&G

We were tasked with launching a number of leading brands by P&G on Social Media, including Gillette, Pampers, Old Spice, Head & Shoulders and Pantene amongst others. Always provided a particularly interesting case; it’s not easy for girls to talk about personal hygiene especially in this 13-17 year old audience and add to this the fact that Fem Care products have very low penetration in township and rural audiences,  you have a real challenge on your hands.

Being Girl - Girl Talks South Africa

We created a safe space for girls to talk about a variety of topics from make-up and fashion to dating and school. We banned all boys from the Page and the community manager took the role of an older sister or aunt who was always there with a reassuring word or a shoulder to cry on.

The response from the market was exceptional with a viral amplification of 452.23% and a reach of 418 967 per month, the brand achieved an effective CPM of R2.31 and the Page reached 43 473 individuals PER DAY after only ONE MONTH of existence. Although we were specifically targeting girls aged 13-17 we found the response from 18-21 year olds very significant, due to the lack of awareness and education of Fem Care even in the older audience. We began targeting them with specific content and this became part of P&G’s regional strategy. Being Girl rose to number 2 on Facebook's most responsive brand pages top 10 in SA.

Data

BrandInMotion was tasked by Kilowatt AV with creating a re-usable application, compatible with all types of devices, that included several modules for information dissemination and user input. As a solution we conceptualised and developed BrandCapture, an all-purpose app designed to run on kiosk touchscreens, Android devices and iPads that can be used for registration at events, label printing, surveys, document repositories, games, video and picture galleries, and much more.

The application was reskinned and re-used multiple times for different projects, including solutions for blue-chip clients such as Old Mutual, Prudential, Standard Bank, Sanlam, Intel, TOTAL, and Coronation Fund Managers. These brands were able to wow their clients and staff with slickly-produced apps and games for events, conventions, installations and promotions. Highlights include running 25 registration and information touchscreens — all connected to a single central database — for Old Mutual, a “find the icon” map game for Intel, a multi-threaded survey for Coronation, and an interactive quiz game running on 5 networked tablets and 2 big screens for Sanlam.

BrandCapture integrates tightly with our backend cloud application, BrandIgniter, to provide real-time data, reporting and analytics, but for times when internet access is just not possible data is also saved locally and synched when a connection becomes available.

For more information and pricing, please visit www.brandcapture.co.za.

GCB

GCB approached BrandInMotion to redevelop the online presence of their three flagship brands — GCB itself, Lions Cricket and Bidvest Wanderers Stadium. The old sites were hard to update and not mobile friendly. The challenges posed by the development included a live countdown to the next match, searching for fixtures and results, easily updating content and getting up-to-date statistics on players and staff. 

The three sites were developed in parallel in record time, with each property having its own unique look conforming to the brand guidelines. For content management, we used the robust and highly functional Kentico CMS which allows for easy updates to any or all of the sites as well as adding news stories, galleries, newsletters and match results. The day-to-day maintenance of the sites has been handed over to the client with additional cricket-related content scraped from Twitter and Instagram.

• wanderers.co.za

• ​lionscricket.co.za

• gcb.org.za